Bombay High Court Restrains AI Platforms From Exploiting Singer Arijit Singh’s Personality Rights

Arijit Singh, the famous Indian singer, has won his battle against AI (Artificial Intelligence). The court supported Arijit Singh and stated that authorizing the AI tools to change any voice into a celebrity’s voice without permission offends the personal rights of the celebrity. 

ead the given news article that details the Bombay High Court restricting some AI platforms for violating the personal rights of Arijit Singh, the Indian singer.

Arijit Singh vs AI Platforms 2024

The Bombay High Court has restrained the AI platforms from duplicating Arijit Singh’s voice. The court granted relief to Arijit Singh, the Indian singer-composer, and mentioned that authorizing the AI tools to change any voice into a celebrity’s voice without permission offends the personal rights of the celebrity. The court said that all celebrities are at risk of such unapproved content creation using AI tools. 

On 26th July (Monday), after Arijit Singh filed a petition, Riyaz Iqbal Chagla, the justice, in his interim order restrained 8 Online platforms as these platforms have used Arijit Singh’s “Personality Rights”. The court ordered them to remove all the content and the voice conversation tools. 

What did Arijit Singh Say about the AI Platforms?

Arijit Singh, the popular Indian singer-composer, has claimed in the court that these AI platforms provide AI tools to blend artificial sounds and recordings by mimicking his voice, characteristics, and other qualities.

Hiren Kamod, Arijit’s Lawyer said, Singh has intentionally refrained from any brand endorsement or gross commercialization of his personality characteristics since many years. The High Court agreed to this concern and the judge said:

“What shocks the conscience of this court is the manner in which celebrities, particularly performers such as the present plaintiff are vulnerable to being targeted by unauthorized generative AI content.” 

Not only Arijit Singh, in past, popular personalities like - Amitabh Bachchan, Jackie Shroff and Anil Kapoor have advanced towards multiple courts to seek a strict action against this unapproved use of their perona’s.

What did the High Court Say about the AI Platforms?

The Bombay HC gas restricted these platforms and individuals from offering such AI tools that permit the users to change theri voice into Arijit Singh’s voice. 

On 26th July, Justice Riyaz Iqbal Chagla, noticed that the platforms were encouraging the online users to create a duplicate sound recordings & videos which misuses Arijit Singh’s personality and his voice.

The composer-singer filed the petition seeking protection for his official rights. The High court posted the matter for 2nd September hearing. The HC noted:

“In my view, creation of new audio or video content/songs/videos in the Plaintiff’s AI name/voice, photograph, image, likeness and persona without his consent and commercially using the same could potentially jeopardise the Plaintiff’s career/livelihood.”

Which 8 AI Platfoms were Restrained by High Court in Arijit Singh’s Case?

In this case, 8 AI platforms were restrained, which were Codible Ventures LLP, 100x Engineers, Hugging Face Inc., Audimee Me, Go Green Tale, Godehope and Kreate.

What did the Arijit Singh’s Lawyer Say about the AI Platforms?

Hiren Kamod & Vaibhav Keni,  the advocates, argued for Singh and said that the platforms are offering unauthorized creation through the AI-generated voice models of the celebrities and famous characters (Fictional). Singh’s lawyer stated:

“Permitting the defendants (AI platforms) to continue exploiting/violating the Plaintiff’s (Singh) personality/publicity rights, without Plaintiff’s consent also jeopardises the Plaintiff’s career as a performer/singer and his status of a celebrity… The act of creating and disseminating videos… on how to use unauthorised AI models to replicate a celebrity’s voice such as Plaintiff without his consent cannot be shielded under the right of freedom of speech and expression.”

The AI development made way to easily create deepfakes and change one’s own voice to that of a celebrity’s.

Which Other Celebrity is facing this same issue as Arijit Singh?

Before Singh’s case, a Rishikesh Based company was arrested for creating fake vidoes on social media platforms showing Amitabh Bachchan promoting Sexual Health related issues, which wa false. 

Jackie Shroff’s voice and other characteristics was also used in such deepfakes without the concern of this bollywood actor. 

The Ecommerce platforms and Social media also misused the voice & other features of Anil Kapoor without his consent damaging the publicity rights of Anil Kapoor. 

The Bombay High Court also ordered these platforms to remove the fake video of Ashish Kumar Chauhan, NSE MD & CEO, in which he was featured offering stock recommendations. 

Conclusion

The blog covers all the details the Bombay High Court restricting some AI platforms for violating the personal rights of Arijit Singh, the Indian singer. The Bombay High Court has restrained the AI platforms from duplicating Arijit Singh’s voice. If you liked the given information, you can bookmark our site and get more such latest celebrity updates.